Strategic Product Placement
I own a Nokia cell phone. I like my cell. I like the fact that Nokia is attempting to make a "green phone" that uses less toxic components and gives off the least amount of radiation. That said, this week I have been thinking a lot about switiching out to a Sony Ericsson. Two of my co-workers use them and I like what I see. Greenpeace rates the Sony Ericsson phones just a bit behind Nokia interms of "green-ness". But I like my Nokia, so why am I thinking about abandoning the Finns and jumping onto the Sino-Swedish bandwagon?
They got me with Casino Royale. I am almost positive that that they were using Sony Ericsson phones/PDAs exclusively. (it is a Sony picture after all) Brosnan era Bond films suffered from extremely obvious product placement, so obvious as to turn me off the product. The new Bond film is very subtle and way and they almost got to me. Almost, but like I say - I like my cell phone.